Trucks appeal to children’s love of big wheels and all the moving parts.
Over the holidays one of our drivers was winching a truck out of the snow on a street in Tuscany. This little guy watched in amazement from his living room window. When our driver was getting ready to leave, he waved for the mother to come outside. He mentioned to her that they didn’t have any banners but he gave her a brochure with a picture of all Big Rig’s trucks in it.
The picture was the result of how happy the little boy was. Nothing like bringing such joy in the process of simply doing your job!